Why Is PLR a Great Value?
- PLR can save the buyer research time.
- PLR can save the buyer preparation time.
- PLR can provide the buyer with a way to instantly create additional value.
- PLR can give the buyer expertise on previously unknown topics.
Use PLR “As Is” and as If It Were Your Own Product One of the best ways to leverage PLR is to use it immediately after purchase it as a product branded with your name. To do this, you’ll want to have an existing list of subscribers and if possible you’ll want to have presold them prior to your mailing the product offer.
You can effectively do this by knowing when the product is going to be launched so that you can purchase it when it comes out. However, you’ll want to make sure it connects with a real problem that customers want to solve. You’ll also want to make sure to add unique components to it so that even if the base product is the same as others, your offer will be unique.
There are several ways to take a PLR product to make it your own unique offer:
- You can add interviews
- You can add case studies
- You can add bonuses
- You can add new components
What you’re trying to do is to make sure that the buyer sees the value in your product, even if they could get it elsewhere. To make audios and videos unique, you can add intros, outros and transitions. To make text unique, you can re-write and reorganize. To make documents unique, you can add new logos and re-brand. When you get things like checklists and mind maps, you’ll typically get them as Microsoft Word or PowerPoint documents.
Don’t be afraid to change some of the wording to reflect things that you’ve actually said. Ultimately, it’s not your job just to sell a product; it’s your job to create so much value that buying it is a “no-brainer.”