What is PLR??
PLR stands for “private label rights” and is also known as brandable content, licensed content, or done-for-you content. These are just different terms for the same thing. It simply means you get a "non-exclusive license" -- which means others might also license the same item, just like stock photos. It’s simple… You pay for a license once and you keep 100% of the profits. You can brand it as your own. You can sell it. Give it away. Create products from it. Post it on your blog.
You can make physical products, courses, webinars... your options are endless. No ongoing license fees or royalties. And no attribution necessary. Licensed content is literally EVERYWHERE. You’ll find licensing in digital goods like stock photos and software… ...to physical goods like toothpaste and technology… ...to coaching resources like courses, content, and books. But because of its very nature, it’s hidden in plain sight! Most people don’t know (or care!) whether a product was licensed or not. If it fulfills a need and is useful, they happily exchange money for value.
How does private label content work?
You can brand the recommended content and sell it as your own. You can give it away. Print it. And more. The only thing you cannot do is let your clients brand and sell it as their own. In other words, resale rights, master resale rights, and transferable private label rights are NOT included in PLR licensing terms. It’s simple... whenever you sell or share PLR content with your clients, make sure you deliver the material into a non-editable format, such as a PDF document..
Premium PLR vs Other PLR products?
- Provide more value for your loyal costumers
- Written, edited, and designed by leading industry experts
- Charge higher prices
- Offer professional Content that you’ll be proud to sell.
Why would I use PLR content when I can write it myself?
We hear you. It’s important to infuse your methodology into the done-for-you content. But at some point, every busy and successful coach stops creating everything themselves from scratch. It's just not feasible to write every piece of content on your own, right? If you're doing everything yourself, it's impossible to scale your business. It's impossible to grow! And that's why you see smart experts create empires – people like Tony Robbins, Oprah, Dr. Phil, and so on. They're able to scale because they rely on teams of people to create content for them. That way, they can focus on growing their business and helping more people. Sure, they have the final say, but they didn't slave away staring at a blank screen, writing it all from scratch. And of course, you can do the same when you use done-for-you licensed content. You can still tweak and customize the material as you wish… and make it sound like you or change the format entirely.
What if I get found out?
If you're like most people, you likely have dozens of private label products in your home right now. There are thousands of private label brands like Costco (Kirkland), Walmart (Great Value), Walgreens, or Target. Imagine if Walmart had to buy the farms and factories to create every single private label product from toothpaste to coffee? It's really not scalable. The beauty about private label products is that you can focus on making the product your own, without having to start from scratch. When you pay for a license, you are legally allowed to make the content your own, brand it, sell it, or give it away. Here's the bottom line... Your clients are thirsting for inspiration, personal attention, and valuable information. And if your branded content can do any of those things, that’s all that matters. Again, you can still inject your own personality, voice, examples, and stories. It's yours to make your own (without having to write from scratch!) And when you’re consistently offering new handouts, resources, and products to your clients… your clients will love you for it! Private label products allow you to get there faster, without the usual headaches of doing everything from scratch.
Are other people using the done-for-you content?
Just like stock photos can be used by others, the done-for-you content is the same. Even though licensed content is used by some of the top businesses and health and wellness experts – and even though it’s literally everywhere across different mediums online and offline – it might seem a little foreign. The beauty of licensing is that once you own a license, you can make the material completely your own. Your brand, colors, voice, examples, and stories. And when you make these changes, it ends up looking totally different. Honestly, we’ve been shocked by what our clients are doing with the our recommended premium PLR content. It becomes completely unrecognizable. If they hadn’t told us the source of their content was from us, we never would have guessed! So don’t worry about what others are doing. Stay in your lane. Inject your personality. Identify with your audience. Your audience will love it!
Am I allowed to translate the PLR content in another language?
Absolutely! It’s a fantastic idea to translate the brandable content. You can do it yourself or you can hire a translator to do it for you. Not only will you dominate international markets, but very few people are actually translating the coaching resources!