A lead magnet is a piece of valuable content shared with a user in exchange for their email address. Lead magnets are usually offered through a landing page that has been designed strategically to provide enticing information and list the benefits of the download to encourage visitors to subscribe and give their name and email address in return for your freebie. A successful Lead Magnet landing page can potentially increase marketing campaign effectiveness. This will help you evaluate how your strategy is working and enhance your digital presence. In turn it also generates more leads, increase sales, optimize your marketing efforts & increase overall business profitability.